Our history

    An extraordinarily dynamic history

    The Group developed through organic growth of own brands and acquisitions of new ones, in most cases previously owned by foreign multinational companies, as well as of promising small-medium sized companies in the Personal, Beauty and Home Care.

    Who we are today is the result of the ability to effectively integrate the new businesses within the Group but most of all to substantially develop them, therefore achieving continuous growth.

1990

Acquisition of Brelil srl

'95

Acquisition of Conter srl

'98

Birth of Tesori D'Oriente

'99

Acquisition of Durban's

2000

Acquisition of Vidal and Leocrema

'02

Acquisition of Spic&Span

'04

Acquisition of Denim

2005

Enstablishment of Sodalis, holding of the whole group

'06

Acquisition of Sodalco srl with its owned brands Vedo Chiaro, Fresh&Clean, Till Flai and with distributions agreements for SCA, Cederroth and Ansell

'08

Acquisition of Strep (Italy and East european countries), Pilca (Germany) and Louis Marcel (UK)

'09

Acquisition of Depilzero

2010

Acquisition of Biopoint

'11

Acquisition of Mantovani

'12

Acquisition of Sofla, manufacturing company blowing bottles for the group

'14

Acquisition of Noxzema

2015

Acquisition of Wash&Go and of Novamex with its own brand L'Arbre Vert

'16

Acquisition of Lycia

'17

Acquisition of BrandCare S.A. with its brands SuperPop, Mistolin, Cristasol, Xanpa, Fascinante, Feno de Portugal.

'17

Acquisition of Bionike

'17

Acquisition of Vitesse

2018

Acquisition of Deborah Group