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February 2021


DEBORAH MILANO is back in communication with an extraordinary integrated TV - digital - print campaign that celebrates our 24-hour INSTANT MAXI VOLUME mascara.

The campaign enhances the excellent cosmetic performance of our best-selling mascara: capable of tripling the volume of the lashes with a 24-hour long-lasting effect, it is the ideal mascara for the current woman who wants to transform her eyes in an instant.

A fresh and contemporary new icon, premium 3D games that glorify the uniqueness of the packaging and the dominant evergreen red color of Deborah Milano are the key ingredients that make this creativity distinctive and impactful in the media arena

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