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February 2018

The evolution of wellbeing from LYCIA

Lycia, brand recognized as expert in the effective personal deodorization, presents DEO EVOLUTION, a completely new deodorization concept. In a market composed by antiperspirants with aluminum salts and deodorants without salts, Lycia launched the first antiperspirant without aluminum salts. Lycia Deo Evolution is developed with a new exclusive patent, Lycia DryTech Complex technology, that allows to regulate transpiration without aluminum salts, for 48 hours of dry and invisible protection. Therefore it’s delicate on skin while ensuring long lasting freshness (efficacy proved by in vivo tests). Lycia Deo Evolution: the new generation of effective deodorization that makes both your skin and your clothes happy