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January 2018

A new entry in Sodalis Group Iberia: welcome Vitesse!

Sodalis Group enriches its personal care brands portfolio with a new acquisition: VITESSE, an historical brand with a strong positioning in the Spanish face care market (de-make up wipes and detergents, face lotions) previously owned by Puig. The acquisition is perfectly consistent with the Group international expansion strategy and provides the Spanish local team with a synergic and added value brand. The development plan will be focused on an important product line relaunch and extension, with a remarkable upgrade at both a formulation and packaging level thanks to the strong Group know how, on new communication investments to renovate the brand image, as well as on a distribution reinforcement.