We believe in communication is a powerful tool to convey our brands unique identity and our products constant innovation. That’s why we support our brands and our lines with strong communcation campaigns at a national an international level.
FRESH & CLEAN
"A sea of stars": BioNike supports Worldrise in protecting the marine habitat with the project
BioNike has created the project "A sea of stars" in support of the ONLUS association Worldrise, which develops initiatives aimed at the conservation and enhancement of the marine environment.
Treasures for Nature
Treasures for Nature: an important social responsibility project to protect 5 centuries-old and millenary trees of oriental origin, a natural heritage of Italy.
BioNike relaunches the photoprotection line Defence Sun
BioNike relaunches Defence Sun; the cutting-edge suncare line created to protect skin from the sun while respecting the environment; is back with a cross-media campaign.
Love at first touch
One touch is enough to fall in love with your lips, that of the new Red Touch lipstick by Deborah Milano: the innovative, high performing soft texture gently coats the lips in an intense matte finish while the petal-shaped applicator ensures precise release for a long-lasting, no transfer result.
Free to feel smooth whenever you want with Strep
To shave or not to shave is a choice that every woman should make in complete freedom, according to her needs and her way of being. Strep, a beauty ally for professional DIY hair removal, is back with a new print and digital campaign.
Lycia is back be by the side of all women
A hymn to female empowerment and friendship, with which Lycia reveals its brand image even more empathic, an ally of people and the environment.
Deborah Milano painted by Paola Turani
Paola Turani's love for art and make-up meet in the brand new Capsule Collection #PaintedByPaolaTurani: 3 Deborah Milano best-selling products decorated with a creativity designed by her.
Extraordinary Hair | Biopoint Professional Hair Program
With Biopoint Professional Hair Program you are the professional of your hair. Discover the professional quality to revitalize and hydrate your hair and make you feel super!
Unleash the energy source of beauty
With Adaptogen Complex, BioNike Defence Skinergy reactivates the skin biorhythm offering a global protection from the damage of stress and preventing skin aging. Rediscover a new light on your skin every day.
It’s not a dream, it’s Biopoint
From Biopoint research, exclusive masks with avant-garde technology for silky, luminous, regenerated hair. For 87% of women, Biopoint hair masks are the best performance treatment for their hair. A dream? No, it’s Biopoint.
Beauty is a feeling
BioNike and the Butterflies of the National Rhythmic Gymnastics Team to create together moments of Pure Beauty.
The beauty within me
BioNike Nutraceutical WELL∙AGE, the innovative Food Supplement with proven efficacy for more elastic skin and less evident wrinkles. Because Skin beauty comes also from within.
The strenghts of Serenity
Discover the line of natural food supplements with Ashwagandha for the mental wellbeing. With SERENESI, give strength to your serenity.
You feel your foundation on your skin
Latest generation formulas with very high tolerability, crafted for the beauty of every woman.
Hair Booster: the new frontier of Hair Care!
An innovative immediate action booster that acts on the three main beauty factors of the hair: hydration, shine and resistance.
New deodorants with selective antibacterial
New Lycia Deodorants with SELECTIVE ANTIBACTERIAL.
They counteract the bacteria responsible for bad odors, respecting the natural microflora. For a fresh and dry skin for 48 hours.
Defence My Age
A new era of anti-age, a new approach to time inspired by resilience: the ability to react positively to a period of change.
From the BioNike research comes DEFENCE MY AGE, the line formulated to enhance the beauty of women over 50 years old: a free woman, aware, proud of herself, who lives positively the passing of time and wants to keep her femininity alive.
Baby Comfort Wipes
Baby comfort wipes are suitable for all children, even your older ones.
These wipes are ideal for diaper changes and for cleaning the face and hands. They have a very delicate scent, pleasantly fresh and powdery and the special maxi-thick fabric guarantees utmost softness and absorbency.
Switch your Vidality on!
The bodywash line ideal for all the family, that with its revitalizing fragrances transforms the shower or the bath in a moment of pure energy and… vidality!
Love yourself in your skin
Taking care of your skin is a pampering for yourself that must never be missing.
Discover the sweetest and most delicate way to keep your skin hydrated and soft for 48 hours with Leocrema Body Creams.
Time for yourself is your most precious treasure
Take a moment to regenerate body and mind with our WELLNESS RITUALS. Give yourself an experience of pure pleasure.