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July 2022

With Deborah Milano you fall in love with your lips at the first touch

Deborah Milano is back on air with the new integrated TV and digital campaign for the launch of the new RED TOUCH COMFORT MAT lipstick.

One touch is enough to fall in love with your lips, that of the new Red Touch lipstick by Deborah Milano: the innovative, high performing soft texture gently coats the lips in an intense matte finish while the petal-shaped applicator ensures precise release for a long-lasting, no transfer result.

A contemporary woman with an intense charm but with fresh and authentic appeal is the protagonist of the new campaign. A woman who knows how to value her strengths without taking herself too seriously and is aware that she wants to feel beautiful, first of all to please herself.

Watch the video