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July 2022

Lycia is back in communication to be by the side of all women

Lycia, the friend of wellness, renews its brand image with a new integrated TV and Digital campaign.

Through a sweet and passionate tale Lycia places three female figures in a moment of their daily life at the center of the campaign
They are three women who are not afraid to raise their hand, to take their own space, to pursue their dreams.
Three women who feel confident thanks to the support of Lycia, the trusted friend, capable of making all women feel protected thanks to its 48-hour effective deodorants, now even more sustainable because they are made with a new 100% recycled pack.

A hymn to female empowerment and friendship, with which Lycia reveals its brand image even more empathic, an ally of people and the environment.

Watch the video