We work every day for Wellness, not just what comes from the care of beauty, the person and the home through our products, but also that of the economic, social and environmental context in which we are active.

    As a company, we feel the strong responsibility of giving our best contribution to guaranteeing the enhancement of the person and the development of the territory, offering added value to the whole community of stakeholders in the short, medium and long term.


  • We propose to our consumers high quality products, with highly pleasurable formulations and with rigorously selected raw materials, whose efficacy and safety are accurately tested.
  • We produce our products in 4 highly efficient plant certified ISO, equipped with avant-garde technologies, among which 3 are located in Italy and 1 in France, fostering the territory economic and social development.
  • We control all the supply chain and we limit our environmental impact reducing consumption and emissions and using when possible renewable resources.
  • We invest in 3 internal Research & Development laboratories to promote a constant scientific research and stimulate our formulations constant innovation.
  • We collaborate with external specialized centers, Universities and specialized opinion leaders (dermatologists, trichologists, pediatricians, gynecologists, aesthetic doctors…) to support our constant formulistic research.
  • We foster professional career paths within the Group, offering a dynamic, positive and safe environment to our employees.
  • We develop relationships based on fairness and transparency with our clients, suppliers and partners, in the belief that the best results are achieved through long term relations providing reciprocal satisfaction.
  • We sustain periodically, with our brands, social responsibility projects in the area of research promotion, environmental protection, art enhancement, students education and awareness raising.
  • We apply the principle of continuous improvement in the strategic and operational choices in every corporate area and function.