For more than 40 years, Lycia has been focused on women's well-being, with effective products and innovative formulas for personal care.

The friend of your well-being
The friend of your well-being

The friend of your well-being

Lycia was created to offer wellness solutions for all women. Products with effective, delicate and dermatologically tested formulas to respect the skin's balance as much as possible. Enriched with fresh fragrances and silky textures, Lycia products guarantee protection and hygiene at all times of day.

Ilaria Calzari

Marketing

Lycia

Learning to love ourselves, more and more every day

For Lycia, well-being is the state of equilibrium in which a woman finds her way of living in harmony with her body and the environment. This is why Lycia offers solutions to make women feel secure and at ease at all times of day, thanks to effective and delicate formulations that respect all skin types. Thanks to research and the use of recycled materials, Lycia products are increasingly more sustainable and respectful of our planet.

NEWS

Lycia and Leocrema together with iO Donna A Corpo Libero!

On the occasion of the 2025 edition of A Corpo Libero by iO Donna, Lycia and Leocrema brought energy and wellness to the green heart of Milan, lighting up the Giardini Montanelli with two days dedicated to sport and self-care. A weekend open to the public, designed to help people reconnect body and mind through a rich schedule of free activities led by some of the city’s most beloved personal trainers.
Lycia led guests through revitalizing Pilates sessions, while Leocrema welcomed families and wellness lovers with its Yoga Family format: a special moment to reconnect with oneself and nature in a deeply relaxing atmosphere.
Inside the dedicated cube, all participants had the chance to discover the iconic products of both brands and have fun with the social activation THE WALL OF YOUR SOUL, sharing a thought, an emotion, or their own positive energy.

An event that celebrated well-being in all its forms, turning the city into an oasis of balance, vitality, and connection.