To shave or not to shave is a choice that every woman should be able to make in complete freedom, based on her needs and her own way of being. Strep, a beauty ally for professional DIY hair removal, is back with a new print and digital campaign. The campaign shows a modern woman, proud and free to always express herself in her own way: both when it comes to style choices and hair removal. "If feeling smooth is your style", your ally has to be Strep, with its range of practical, fast and amazingly effective hair removal strips for a professional result at home, whenever you want. A playful and colourful mood conveys lightness with a hint of self-irony, while elegant and fashionable feathers act as an iconic symbol of the product's delicacy on the skin. Watch the video