NEWS

BioNike Celebrates 66 Years with “Delicious Moments”

To celebrate its 66th anniversary, BioNike brought “Delicious Moments” to life, an on-field activation in the heart of Milan designed to share this important milestone with the public.

From May 15th to 17th, the pastry shop Naëve was transformed into an immersive space with a refined aesthetic, where beauty, taste and wellbeing came together in an engaging multisensory experience.

The initiative welcomed more than 2,000 visitors, further strengthening the brand’s connection with the local community and its audience.

For three days, guests enjoyed special moments inside a setting created to reflect BioNike’s core values: wellbeing, attention to detail and the pursuit of authentic beauty. The experience featured dedicated gadgets, customized beverage proposals, delicious pastries inspired by the Limited Edition Lip Oils, and a make-up artist available to let guests try the brand’s products.

“Delicious Moments” marks another significant milestone in BioNike’s journey, as the brand has been supporting people for 66 years with solutions dedicated to skin beauty and wellbeing.