NEWS

The Fragrance Corner: Milan Embraces the World of Fragrance with BioPoint

On October 2 and 3, Milan smelled even more wonderful than usual!

The historic Chiosco del Verzeratt was transformed into The Fragrance Corner, a space dedicated to beauty and BioPoint’s new fragrance line for body and hair, designed to engage visitors in a sensory experience.

Over the two days, more than 1,400 people discovered the new line through a series of activities, including express hairstyling at the Hair Corner, a branded cart and a giant Plinko game inspired by the shape of the new bottle. A blend of beauty, fun and fragrance that turned every visit into an opportunity to discover the world of BioPoint.

An immersive experience in the heart of Milan, bringing the public closer to the new line through a story told with fragrances, attention to detail and engaging moments.