NEWS

DEBORAH Milano: Just Glam at Milano Beauty Week

During Milano Beauty Week, Deborah Milano opened a new chapter defined by contemporary glamour, authenticity and personal expression.
At the heart of this evolution is Just Glam, the brand’s new concept: glamour not as something to aspire to, but as an attitude to embrace and express every day.
The star of the relaunch was Milano Red Mat Soft Touch, the new version of Deborah Milano’s iconic lipstick, at the centre of the different initiatives taking place throughout the week.

From the Edicola Accademia di Brera, transformed into an iconic total-red touchpoint dedicated to the brand, to the “Ditelo con le labbra” talk organised with Amica, and the participation in Beauty Gives Back, the beauty industry’s solidarity initiative, Deborah Milano connected with the public through experiences, beauty moments and opportunities for discovery.
The story was further amplified through the collaboration with Radio Monte Carlo, the official radio partner of Milano Beauty Week, with on-air coverage and a live moment dedicated to the new lipstick.

A week celebrating contemporary glamour that is always personal, bringing Deborah Milano’s new identity to life and placing “Just Glam” at the heart of the city.