NEWS

Biopoint is back to support the relaunch of Professional Hair Program

Biopoint is back to support the relaunch of Professional Hair Program with a new concept featuring a fresh, dynamic and pop image! "You are the professional". With Biopoint Professional Hair Program products, it's easy to achieve a professional result whenever and wherever you want. It's as if with every use every consumer feels like a true hair beauty professional, capable of giving their hair that extra touch of beauty that only an expert in the field can bring. An ad with a lively and dynamic twist in which the three protagonists naturally rely on the exclusive Biopoint treatment technology with focus on the new shape of the mask, aimed at achieving a result that makes you feel Super!