NEWS
BioNike "The Color Atelier"
A journey through colour, innovation and beauty.
During Milano Beauty Week, BioNike brought The Color Atelier to life at Giardino Cordusio, welcoming more than 3,000 visitors to an immersive space inspired by artistic ateliers, where colour became a tool for personal expression and a celebration of each individual’s uniqueness.
The journey unfolded across three areas dedicated to foundation, lipstick and mascara — The Foundation Canvas, The Lip Palette and The Lash Signature — inviting visitors to discover and try products, textures and shades through personalised consultations.
The experience was enriched by “Epidermide – ogni strato è deposito, l’insieme è memoria”, an artwork created as part of the BioNike in Art project, in collaboration with the Accademia di Belle Arti di Firenze. The project brings together art and research, interpreting the skin as a place of memory, identity and expression.
With The Color Atelier, BioNike found a new way to tell its story, creating a dialogue between beauty, art, research and innovation. An experience that attracted more than 3,000 visitors and celebrated beauty in its most personal and authentic form.
