BioNike introduces Defence Hydractive with an exclusive launch event

BioNike introduces Defence Hydractive, the new skincare line dedicated to sensitive and allergy-prone skin, designed to deliver adaptive, long-lasting hydration for intensely moisturised, stronger, and visibly radiant skin.
The formula is based on an advanced complex of Ectoin and multi-molecular Hyaluronic Acid, providing up to 100 hours of hydration while helping to strengthen the skin barrier and protect against daily aggressors such as UV rays, blue light, infrared radiation, and pollution.

The range includes targeted treatments for different skin needs:
Three face creams: Ultra-Nourishing Balm: ultra-rich texture for dry skin, with ceramides and plant oils that strengthen the skin barrier; Hydrating Gel Cream: lightweight texture for combination skin, with antioxidant polyphenols and detoxifying action; Hydro-Nourishing Cream: rich texture for normal skin, with tocotrienols and shea butter for long-lasting hydration up to 100 hours.
Intensive Hydrating Serum: a hydration booster delivering up to 100 hours of adaptive hydration, enriched with antioxidant Glutathione and Ectoin, helping protect the skin from environmental stress and providing a visible plumping effect. 
Eye contour: targeted formulas for the delicate eye area and daily protection.
SPF30 cream and BB Cream: designed to combine hydration, protection, and skin tone uniformity.

User tests confirm high performance, with up to 98% intense hydration and 92% of skin appearing plumper, along with a strong perception of comfort and protection.

To support the launch, Defence Hydractive was the star of a charming press and influencer event held at Spazio Stoppani, in an immersive total blue setting designed to tell the story of the line. Through personalised consultations, skin tests, and moments of sharing, guests were able to experience first-hand the values and innovation behind the project.

A special occasion that made the debut of the line even more meaningful, thanks to the participation and enthusiasm of all attendees.